Fun fact: there’s more to owning a business than implementing marketing strategies and hustling a solid brand. If you’ve found that your website is getting slow traffic no matter how many social media posts you’ve sent out and ads you’ve paid for, there might be a logical reason behind it: you need professional search engine optimization services.
Search engine optimization, more commonly known as SEO, seems to be the buzzword that’s on everybody’s radar. There’s a good reason for it, too. According to Moz, improving your organic search rankings can increase your chances of gaining traffic from search engines. Since 71% of Google searches result in a page 1 click-through rate while pages 2 and 3 only receive approximately 5% of any additional clicks, having a high-ranking website and website content is essential.
If your website and website content isn’t appearing on the first or second page of a Google search, there’s a good chance that you aren’t reaching your target audience. An investment in professional SEO services is a long-term strategy that can help give your website and website content the boost it needs to start ranking.
If You’re Losing Traffic, You Need Professional SEO Services
A major sign that your brand needs professional SEO services? You’re losing traffic no matter what marketing strategies you’re implementing. Whether you recently launched your website or there’s been a general decline in sales, slow traffic is an indicator that your website is missing the mark when it comes to SEO. For business owners, you don’t need to spend your time pouring over Google Analytics to get to the bottom of your search engine optimization issues. By hiring a digital marketing agency, you can rely on professional SEO experts to analyze your keywords and implement best SEO practices through tried and tested methods to increase your website traffic.
You’re Drying Up Your Paid Marketing Budget
Putting all your spending into paid marketing campaigns without any success is a telltale sign that you need to invest in professional SEO services. While there’s a longstanding debate about the value of PPC vs. SEO, these two separate strategies are incredibly important for a brand to have consistent website traffic. Since paid advertising can only produce results based on how much money you’re currently investing into a campaign, drying up your paid marketing budget without implementing an SEO strategy is a bad idea.
According to HubSpot, SEO is a cheaper investment in the long run in comparison to PPC. By creating content that ranks on Google, you’re paving a route for consumers to find your website without having to pay for them to see it on a monthly basis through paid advertising.
Your Sales Are Dropping
Are you an e-commerce that’s noticed your online sales are dropping? If so, you’ll likely need to increase your organic traffic through professional SEO services to increase your sales. Think of it this way: when a consumer heads to a search engine to find a specific clothing item, like a checkered button-up shirt, they’re not going to spend time pouring over 12 pages of search results for their specific clothing item. If your website isn’t appearing on the first three pages of search engine results for an online shopper, you’re going to have a lot of checkered button-up shirts sitting in storage indefinitely.
By investing in professional SEO services with Duckpin, you can potentially maintain and scale your business profits for years to come since there’s no on and off switch when compared to PPC marketing campaigns. Now, that’s thinking about the bigger picture when it comes to your marketing strategy!
Duckpin is Your Full-Service Digital Marketing and Advertising Agency for Professional SEO Services
If you’re looking to build your brand with professional SEO services, Duckpin is your full-service digital marketing and advertising agency with an in-house team of web developers, designers, and marketers. We can build every aspect of your brand from the ground up with our customized approach. We’re located in the heart of Towson, MD, but work with clients on a national scale. Get in touch with us today!