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Branding

A Micro Guide to Environmental Graphic Design

February 23, 2022by Phoebe Cochran

environmental design

Have you ever found yourself immersed within an environment that was not only visually interesting, but also displayed the artistic side of a brand? Has your Instagram feed been flooded with imagery from the Van Gogh Exhibition: The Immersive Experience throughout the last year? If so, you’ve experienced first-hand how…

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Branding

Awareness Campaign Best Practices for Non-Profits (2021)

December 29, 2020by Andrew Woods

best practices for non-profits

Raising awareness around a cause and soliciting donations, be it monetarily or in-kind, in the best of times is a challenge for non-profits. Add into the mix a global pandemic, restrictions around in-person gatherings, and financial hardships, and these organizations face even greater obstacles. This situation can appear insurmountable and…

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Branding

Branding Mistakes That Can Haunt You

October 29, 2020by Andrew Woods

branding mistakes

As we near the year's most frightening holiday, Halloween, we thought it was the right time to focus on something scarier than any grotesque monster stalking the night: branding mistakes that come to haunt businesses. To help identify them and ways to avoid their consequences, we consulted with some of…

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Branding

Marketing in the Time of Coronavirus

September 29, 2020by Andrew Woods

marketing during coronavirus

The coronavirus has and continues to create considerable losses for numerous industries, notably those contingent upon in-person interactions. One such industry, the creative and performing arts, suffered estimated "losses of 2.7 million jobs and more than $150 billion in sales of goods and services for creative industries nationwide," according to…

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Branding

Interview with Chad Birenbaum of Duckpin | The Approach | Ep. 12

August 18, 2020by Andrew Woods

Duckpin's The Approach Ep. 12 with Chad Birenbaum

The Approach is a video series that dives into a wide range of marketing, design, and web topics. On this entry of The Approach, we are speaking with one of Duckpin's Co-Founders, Chad Birenbaum, on his artistic process and what makes Duckpin's work stand out. If you are a business…

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Branding

The Why and How of Video Conference Backgrounds

May 19, 2020by Andrew Woods

By now, most of us are meeting "face to face" using our favorite video conference tools and apps like Zoom, GoToMeeting, Google Meet, FaceTime, Webex, Microsoft Teams, Skype, and a whole slew of others that are popping up to fill the new demand. There's one feature you've likely noticed for…

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