Structured Data – What It Is and Why You Need It On Your Website

July 8, 2022by Matt Culloty

What is Structured Data or Schema Markup

Many subjects in digital marketing can be less than clear for businesses that need digital marketing - SEO, CRO and so forth. Structured data is one of those. TL;DR - Structured data helps search engines understand content better - Google turns them into the Rich Snippets seen under search results.…

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Facebook Ads

How to Build Successful Facebook Ad Campaigns

April 29, 2022by Phoebe Cochran

facebook ad

While it's always important to partner with an advertising agency that can carefully curate your brand's image and voice, you'll also want to understand what goes into building successful Facebook ad campaigns. In doing so, you can utilize Facebook's advertising platform to maximize your marketing efforts.¬† If you've ever found…

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Duckpin Named a Google Partner

March 23, 2022by Andrew Woods

welcome new roller

Duckpin is named a Google Partner¬†by Google, which means that our full-service digital marketing and advertising agency has the expertise your business needs to maximize your marketing objectives and campaign success. Within the Google Partners Directory, our Marketing Department holds at least 5 certifications in the following areas: Search, Display,…

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Google Analytics

Google Analytics for Business: The Complete Rundown

March 9, 2022by Phoebe Cochran

GA header

If you're looking for an effective way to gain insight into your business's website traffic, but you aren't sure where to start, you should consider adding Google Analytics into your marketing strategy. For businesses, there are two options of Google Analytics to choose from. The free version of Google Analytics,…

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Paid Media Advertising

A Guide to Paid Media Advertising & How It Can Boost Your Business

January 24, 2022by Phoebe Cochran

paid advertising

In a recent report released by HubSpot, which analyzed data and trends gathered from over 1,500 marketers on a global scale, "social media is the number one way that companies are approaching marketing." With so many social media platforms to choose from, including TikTok, LinkedIn, Facebook, Instagram, and more, companies…

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4 Winning Digital Marketing Strategies for Lawyers

December 27, 2021by Andrew Woods

Whether you're a seasoned lawyer or a newly-established law firm, a winning digital marketing strategy can generate leads for your firm and increase awareness of your practice. In today's highly digital landscape filled with competing law firms, solely securing leads through word-of-mouth and referrals isn't enough. The reason why? Your…

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