Throughout the last two years, the global pandemic has highlighted an essential need for all websites to be accessible to everyone. As consumers have been forced to spend more time consuming online content instead of shopping in stores, businesses have had to pivot to ensure that their content is accessible to all consumers on their websites. If your company hasn’t updated your website to increase inclusivity to disabled individuals by implementing accessibility tools or universal design, it’s time to step up your game. Online equality is here to stay.
The Importance of Digital Accessibility and ADA Compliance
Digital accessibility and ADA compliance is vital to ensure that your website and business support equal access for all consumers, whether they’re non-disabled or disabled. If your company fails to create an ADA-compliant website, you could be on the receiving end of costly lawsuits and damage to your brand’s reputation. This ties back to the Americans with Disabilities Act (ADA), which requires select businesses operating under Title I or Title III to make accommodations for individuals living with disabilities. This coverage can include web content. Under the ADA act, web content needs to be accessible to blind or deaf users, consumers who rely on voice navigation or screen readers, and individuals dependent on additional assistive technologies.
ADA Compliance: Is It Necessary?
Your company must understand how essential it is to provide equal opportunities to your website for all consumers. If you’re looking to ensure that your company is fully compliant and inclusive, you should consider a website review for ADA compliance. While legislation for ADA compliance on websites is technically considered a grey area, lawsuits have been filed throughout the United States for companies whose websites have not accommodated consumers with disabilities.
How Can I Update My Website to Be More Accessible?
On a global scale, individuals living with disabilities often encounter websites that lack assistive technology to navigate web content adequately. If your company is looking to ensure digital accessibility for all users that navigate your website, Duckpin can perform a thorough review of your site to determine your current web accessibility capabilities. Following a web accessibility review, we can provide your business with a plan of action in line with ADA compliance to offer equal opportunities for consumers on your website. Get in touch with us today to get the ball rolling.
Duckpin is Your Full-Service Digital Marketing and Advertising Agency for Web Design
Duckpin is your full-service digital marketing and advertising agency with an in-house team of web developers, designers, and marketers. We can build every aspect of your brand from the ground up with our customized approach. We’re located in the heart of Towson, MD, but work with clients on a national scale. Get in touch with us today!