What Are You Paying a Digital Marketing Agency For?

Marketing

What Are You Paying For When You Hire a Digital Marketing Agency?

June 13, 2017 by Andrew Woods

If you own a website, chances are you’ve considered hiring a digital marketing agency at some point in time. Some agencies have a lot to offer, but the pricing for their services can differ greatly. One agency might seem more affordable and others may seem outlandishly expensive. But is seeming affordable actually worth your money? And are digital marketing agencies as expensive as they seem?

Affordability can often come as the result of outsourcing your work to another country. Or, in some instances, handing off your work to freelancers or interns who do not have the appropriate experience to be handling your account. This scenario would understandably frustrate most clients. If a price point seems too good to be true, odds are it is.

An alternative for some companies is to have someone on their own staff or a new employee tackle digital marketing. The expectation being that their understanding of the company will result in a profitable use of resources. Though this is a logical step, in many cases there are significant hurdles in delegating digital marketing tasks to a new or current employee. The truth is, as with many things, you get what you pay for. When you decide to hire an “affordable” agency or use an employee to handle your digital marketing, you’ll often wind up getting less than desirable results.

What Are Paying For When You Hire a Digital Marketing Agency?

You’re Not Getting a Wide Range of Experience

When you hire a new employee or hand off digital marketing tasks to a current staff member, odds are you’re asking one person, with one skill set, to handle a variety of tasks. In reality, successful digital marketing requires several skill sets. From email marketing, to SEO, content marketing, analytics, and more, there is a lot to cover when the job is getting done right.

With a digital marketing agency (one that isn’t outsourcing your work), you’re not hiring one employee, you’re hiring an entire team of experts, whom are all focused on getting you the best results possible.

You’re Wasting Time (And Money) On The Learning Process

Using a new or current employee also includes factoring in the employee’s salary, the use of office space, and the learning curve they will have in taking on these new tasks. Suddenly, paying top dollar for a digital marketing agency doesn’t seem as expensive as it initially did. When you pay the agency’s fee, you’re paying for not only their expertise, but also their efficiency.

Most digital marketing agencies have taken the time to put together a solid team of professionals that have the ability to get your digital marketing campaign moving quickly. Even if you wanted to recreate a similar internal team of specialists, it would take significant time and a large amount of resources to do so.

At the end of the day, digital marketing is about investing in your company in an effort to grow your business. If you’re ready to take your business to the next level, it’s time to take a look at Duckpin’s Digital Marketing Packages.

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Ready To Get Your Digital Marketing Game Rolling?SEO Packages Starting at $299/mo