The digital landscape is about to undergo a potentially seismic shift with regards to personal data sharing and how online advertisers get to use that information. The source of these changes? A clash between tech giants Apple, Facebook, and Google; the first two's battle over data privacy and usage will…
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If you've been into a store lately, you've likely already been bombarded with marketing related to the upcoming winter holiday season. This may leave you thinking, "What is going on? Every year the holiday season promotions keep getting earlier!" Even being a marketer, I can empathize with your feelings, and…
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Who are your followers? What type of content do they enjoy? What don't they like? Which of your social media profiles is helping your business's bottom-line the most? If you've asked yourself any of these questions about your business's social media presence, there's an easy-to-use tool that'll help you get…
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Between your favorite social media platforms and the Google machine, internet surfers are inundated with content marketing. This makes it much more difficult for brands to stand out and make an impact. The challenge is for marketers to create content that reaches their target demographic and keeps them engaged. Having…
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What is Brand Advocacy and Who is a "Brand Advocate?" The term "brand advocate" gets used a lot in marketing circles, but what does it truly mean? Simply put, a brand advocate is anyone who supports your company’s growth. Through their brand advocacy as a loyal customer or employee, they…
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What if I told you there is a tool that is free, customizable, offers unparalleled customer data, and can help grow your business? In case you didn't guess it already, I'm referring to social media. From my time spent supporting a variety of clients' social presences, I have found that there…
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