Madda Fella SEO Strategy Revamp and Implementation

Riding the wave of improved SEO

The Frame

Madda Fella is the premier destination for vacation apparel. The brand is inspired by the landscape, culture, and weather of Key West. Imagine what you’d wear on your next sailing adventure or beach vacation — that’s what Madda Fella does. Duckpin has worked with Madda Fella for several years in different capacities. A recent site audit uncovered search engine optimization issues that were having a direct impact on their organic traffic.

The Strike

Our approach to Madda Fella’s SEO requirements involved addressing site speed issues, improperly written meta titles, and descriptions, and indexing issues. Our strategy allowed them to see a clear difference that proper technical SEO can make. Prior to these adjustments, Madda Fella’s organic traffic was up 12.37% year over year. After our audit and with our SEO cleanup, that percentage jumped to 41.5% in the three months since our updates.

Project Services

  • Digital Marketing
  • SEO

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