Vim & Victor Logo

Vim & Victor Branding, Website, Packaging & More

The premier brand in flavor

The Frame

Vim is a three-letter synonym for energy and enthusiasm. Victor is a person who has defeated their opponent. When put together, you have a restaurant experience that creates a feeling of accomplishment and satisfaction. Vim & Victor is where guests of The St. James sports and wellness complex go to refuel and indulge. Our task was to create a brand story that expresses the uniqueness of the atmosphere and the excellence of the menu.

The Strike

As a member of The St. James family tree, Vim & Victor is the branch that tastes the best. Our work began with proposing the fundamental element that would shape its unique character — the name. We partnered with the leadership of The St. James as well as Vim & Victor’s head chef, Spike Mendelsohn, to achieve the perfect balance of culinary creativity and brand positioning. Our work also included web development and design for staff uniforms, packaging, and other promotional materials.

Project Services

  • Brand Naming
  • Branding
  • Menu Design
  • Packaging Design
  • Print Design
  • Print Production
  • Project Management
  • Web Design & Development
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