PPC, or pay-per-click, advertising offers a lot of potential benefits to businesses, especially increased exposure and sales among new and existing customers. In order to achieve these wins and avoid wasting money, advertisers need to take the proper steps ahead of launching ads to ensure their campaigns are properly set-up.…
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Raising awareness around a cause and soliciting donations, be it monetarily or in-kind, in the best of times is a challenge for non-profits. Add into the mix a global pandemic, restrictions around in-person gatherings, and financial hardships, and these organizations face even greater obstacles. This situation can appear insurmountable and…
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If you've been into a store lately, you've likely already been bombarded with marketing related to the upcoming winter holiday season. This may leave you thinking, "What is going on? Every year the holiday season promotions keep getting earlier!" Even being a marketer, I can empathize with your feelings, and…
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As we near the year's most frightening holiday, Halloween, we thought it was the right time to focus on something scarier than any grotesque monster stalking the night: branding mistakes that come to haunt businesses. To help identify them and ways to avoid their consequences, we consulted with some of…
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The Approach is a video series that dives into a wide range of marketing, design, and web topics. On this entry of The Approach, we speak with Ben Offit, Principal at Offit Advisors. Ben brings tremendous service to his clients with a variety of services. We also discuss child care…
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The coronavirus has and continues to create considerable losses for numerous industries, notably those contingent upon in-person interactions. One such industry, the creative and performing arts, suffered estimated "losses of 2.7 million jobs and more than $150 billion in sales of goods and services for creative industries nationwide," according to…
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