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#ShopSmall: SMB Marketing Tips for the Holiday Season

November 19, 2020by Andrew Clark

Small Business Saturday Tips from Duckpin

If you've been into a store lately, you've likely already been bombarded with marketing related to the upcoming winter holiday season. This may leave you thinking, "What is going on? Every year the holiday season promotions keep getting earlier!" Even being a marketer, I can empathize with your feelings, and…

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Branding

Branding Mistakes That Can Haunt You

October 29, 2020by Andrew Clark

branding elements with undead hands reaching up to them

As we near the year's most frightening holiday, Halloween, we thought it was the right time to focus on something scarier than any grotesque monster stalking the night: branding mistakes that come to haunt businesses. To help identify them and ways to avoid their consequences, we consulted with some of…

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Branding

Marketing in the Time of Coronavirus

September 29, 2020by Andrew Clark

determination dictionary definition close-up

The coronavirus has and continues to create considerable losses for numerous industries, notably those contingent upon in-person interactions. One such industry, the creative and performing arts, suffered estimated "losses of 2.7 million jobs and more than $150 billion in sales of goods and services for creative industries nationwide," according to…

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