Courted Branding, Website & Collateral

The Frame

After you’ve given your all on the court, field or ice, Courted is your next destination for rejuvenation and relaxation. It’s the all-encompassing, full-service spa that provides grooming and skin services, injectables, massage therapy and other restorative maintenance. Merging the elegance of a Courted experience into the overall messaging and brand of The St. James meant developing a sense of necessary indulgence.

The Strike

We approached Courted with a tone of being luxurious, but also essential. This meant establishing a marketing and branding plan that focused on the benefits of Courted’s services as functional for athletic performance and for the purposes of self care. Our team also contributed web and logo design to position Courted as one of the fundamental elements in the overall program to provide wellness at The St. James.