4 Winning Digital Marketing Strategies for Lawyers

December 27, 2021 by Andrew Woods

Whether you’re a seasoned lawyer or a newly-established law firm, a winning digital marketing strategy can generate leads for your firm and increase awareness of your practice. In today’s highly digital landscape filled with competing law firms, solely securing leads through word-of-mouth and referrals isn’t enough. The reason why? Your clients can heavily research every legal firm’s digital footprint within a 25-mile radius to make an informed decision before they choose to retain an attorney. This means that it’s critical to establish a solid digital marketing presence by partnering with Duckpin. We can partner with your law firm to build winning digital marketing strategies through a well-designed website, implementing best SEO practices, backlink building, and running compelling advertisements to stand out from your competition.

A Well-Designed Website is a Table Stake for Winning Digital Marketing Strategies

A well-designed website can serve as the digital face that greets your clients before they even step foot into your practice. You’ll want your website to represent your legal team, effortlessly convey essential information regarding your legal services to clients, stand out against your competitors, and provide potential clients with a seamless way to get in contact with your law firm. In addition, by starting with a well-designed website, you’re ensuring that additional digital marketing strategies link back to a professional digital footprint.

Generate Organic Leads With SEO

While SEO may seem like the latest buzzword to hit the market, it’s a tried and tested method to generate organic leads. SEO, also known as Search Engine Optimization, is the art of implementing strategic keywords to make sure your content (and website!) is ranking on search engines. Duckpin implements skilled SEO best practices throughout your website to increase your chances of ranking on the first and second page of search results. 

Increase Brand Recognition With Backlink Building

A law firm without credible backlinks is less likely to rank on search engine results or be found by your target audience. Backlink building, or securing links from credible websites to yours, can increase your brand recognition while padding your ability to rank on search engines. We recommend backlink building to score niche opportunities for lawyers to speak on podcasts, receive publications on noteworthy sites, and press opportunities with journalists to build brand recognition.

Stand Out With Compelling Paid Social Advertisements

Lastly, creating compelling paid social advertisements is part of a winning digital marketing strategy to get clients in the door of your practice outside of implementing best SEO practices. Through paid social advertisements, you’re generating leads for clients to get in contact with your business and to appear on the front page of Google search results. The best part of paid social advertisements? You can target your desired audience through demographics that include their radius to your practice, age, what they’re searching for, and more. Think of paid advertising as the other half of implementing SEO practices: when your budget for paid spend dries up, your organic SEO practices can serve as a source of leads for the long haul. 

Roll With Duckpin for Winning Digital Marketing Strategies for Lawyers 

If you’re looking for winning digital marketing strategies for your law firm, get in touch with Duckpin for a partnership. Duckpin is your full-service digital marketing and advertising agency with an in-house team of web developers, designers, and marketers. We can build every aspect of your brand from the ground up with our customized approach. We’re located in the heart of Towson, MD, but work with clients on a national scale. Get in touch with us today!

Win With Duckpin

Win With Duckpin