The Approach is a video series that dives into a wide range of marketing, design, and web topics.
On this entry of The Approach, we are speaking with Donna Pierce & Lauren Bunney, Owners of Arenal Fitness. They discuss how the fitness industry is in it for the long haul, regardless of a “New Normal.” Also, their brick and mortar is ready to ramp up, having instituted all of the new safety mandates for their members. And, Donna shares an incredibly inspiring story of what fitness means to her and why.
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If you’d like to learn more about Arenal Fitness, visit their:
Key Points from This Episode
- How Lauren and Donna have dealt with running the gym amid the COVID-19 pandemic [0:43]
- Donna’s inspiring story of getting into fitness as a result of a health condition [4:55]
- How Donna and Lauren became business partners [5:24]
- How Arenal Fitness is adapting to the fitness industry’s new realities [10:15]
- What the future of gyms may look like[11:48]
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