Content Marketing
With Father's Day approaching, we spoke with the Dad-Rollers of Duckpin for a special edition of The Approach. We also asked them some additional questions that informed the infographic below. Happy Father’s Day to all - from all of us here at Duckpin.
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Content Marketing
When you envision a perfect combination, I'd guess that search engine optimization (SEO) and public relations (PR) might not seem like an obvious one. These two disciplines fall under the umbrella of marketing. Yes, they differ in their tactics and many respective practitioners likely feel there is little overlap, but…
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Content Marketing
A law firm’s website should not be designed like any other website. There are best practices and strategies that can turn a law website from just another website into a case-generating machine. By empowering your website with the techniques below, you can turn your site into an invaluable asset and…
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Branding
As we near the year's most frightening holiday, Halloween, we thought it was the right time to focus on something scarier than any grotesque monster stalking the night: branding mistakes that come to haunt businesses. To help identify them and ways to avoid their consequences, we consulted with some of…
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Business
Locally-focused platform Nextdoor recently upped the anty with a new feature announcement aimed at helping Nextdoor business page owners. As of mid-June 2020, business profiles would have the ability to create two free posts per month. If you are unfamiliar with this company, it describes itself as a "local hub…
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Content Marketing
You did your keyword research, wrote an in-depth blog post, and took it live. It ranked on Google for multiple terms; your social media followers loved it, your newsletter subscribers did too! That was the first 4-months post-launch. But now it’s month 7, and your once spiking-with-traffic blog post now…
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