The KPIs of Branding & Logos | The Approach | Ep. 1

Branding

The KPIs of Branding & Logos | The Approach | Ep. 1

March 27, 2020 by Andrew Woods

Duckpin is proud to introduce The Approach. Our new video series that dives into a wide range of marketing, design, and web topics.

Marketers have KPIs.

But with designers, their work is harder to measure.

Episode 1 of The Approach, Duckpin’s VP of Business Development, Sean Mulcahy, sits down with one of Duckpin’s Co-Founders and branding expert, Chad Birenbaum, to discuss The KPIs of Branding & Logos.

Key Points from This Episode

  • Why getting back to the basics of branding & logos is important for businesses [2:03]
  • Common branding terms that you should know and how they differ [2:50]
  • What key branding element do many businesses forget about [3:38]
  • The importance of “living the brand” and how it informs brand personalization [4:00]
  • How a business can develop a brand strategy [7:04]
  • How not having a brand strategy can hurt your business [8:37]

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Build a Brand Strategy That DeliversGet in Touch with Duckpin

Build a Brand Strategy That DeliversGet in Touch with Duckpin