The St. James Branding, Web Design & Development, Environmental Graphic Design, and Print Design

Go big or go home

The Frame

The St. James is an elite name in sports, wellness, and active entertainment. It is the driving force behind an innovative and comprehensive facility in Springfield, VA — designed to be the home for your athletic pursuits and active lifestyle. At 450,000 square feet, The St. James is the region’s premier destination for people who enjoy exploring new passions, developing existing skills and maintaining a healthy life.

The Strike

Our primary goal for this project was to maintain the overall consistency of The St. James brand across all media. Our rollers collaborated on print design, web design & development and environmental graphics. Our digital marketing strategies extend to social media and email campaigns. It was essential that we highlight the identity of The St. James as a chief brand under which there are other distinctive sub-brands, including the Courted spa, Vim & Victor dining experience, Strivers lifestyle boutique, and the Super, Awesome & Amazing activity center. It’s key that The St. James be recognized as the gateway to these unique experiences.

Project Services

  • Branding
  • Design Concepting
  • Environmental Graphic Design
  • Marketing
  • Print Design
  • Web Design & Development
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The St. James Pre-Draft Training GuideThe St. James Sports Program GuideThe St. James Basketball Court Environmental GraphicsThe St. James Ice Skating Rink Environmental Graphics

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