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Marketing

3 Signs Your Brand Needs Professional SEO Services

November 15, 2021by Andrew Woods

professional SEO services

Fun fact: there’s more to owning a business than implementing marketing strategies and hustling a solid brand. If you’ve found that your website is getting slow traffic no matter how many social media posts you’ve sent out and ads you’ve paid for, there might be a logical reason behind it:…

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Content Marketing

SEO and Public Relations: A Relationship Necessary for Great Marketing

May 19, 2021by Andrew Woods

public relations and SEO

When you envision a perfect combination, I'd guess that search engine optimization (SEO) and public relations (PR) might not seem like an obvious one. These two disciplines fall under the umbrella of marketing. Yes, they differ in their tactics and many respective practitioners likely feel there is little overlap, but…

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Content Marketing

Law Firm Web Design: Tips, Best Practices, And Inspiration [2021]

March 17, 2021by Andrew Woods

law firm web design

A law firm’s website should not be designed like any other website. There are best practices and strategies that can turn a law website from just another website into a case-generating machine. By empowering your website with the techniques below, you can turn your site into an invaluable asset and…

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Branding

Awareness Campaign Best Practices for Non-Profits (2021)

December 29, 2020by Andrew Woods

best practices for non-profits

Raising awareness around a cause and soliciting donations, be it monetarily or in-kind, in the best of times is a challenge for non-profits. Add into the mix a global pandemic, restrictions around in-person gatherings, and financial hardships, and these organizations face even greater obstacles. This situation can appear insurmountable and…

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Google Ads

How SEO and PPC Work Together

July 28, 2020by Andrew Woods

Google Search on Mobile

Are you doing SEO for your website? Have you tried Google Ads or PPC? You’ve probably been asked the above questions or have even researched them yourself. While both marketing channels can produce results individually, I’ve found that a combination of SEO and PPC can create some serious synergy for…

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