Many subjects in digital marketing can be less than clear for businesses that need digital marketing - SEO, CRO and so forth. Structured data is one of those. TL;DR - Structured data helps search engines understand content better - Google turns them into the Rich Snippets seen under search results.…
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Fun fact: there’s more to owning a business than implementing marketing strategies and hustling a solid brand. If you’ve found that your website is getting slow traffic no matter how many social media posts you’ve sent out and ads you’ve paid for, there might be a logical reason behind it:…
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When you envision a perfect combination, I'd guess that search engine optimization (SEO) and public relations (PR) might not seem like an obvious one. These two disciplines fall under the umbrella of marketing. Yes, they differ in their tactics and many respective practitioners likely feel there is little overlap, but…
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A law firm’s website should not be designed like any other website. There are best practices and strategies that can turn a law website from just another website into a case-generating machine. By empowering your website with the techniques below, you can turn your site into an invaluable asset and…
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Finding the right SEO agency can be a challenge so a client will want to get the most out of this relationship once it is established, and this article is a "relationship guide" to doing just that. Like any other type of relationship, both parties need to contribute in their…
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Raising awareness around a cause and soliciting donations, be it monetarily or in-kind, in the best of times is a challenge for non-profits. Add into the mix a global pandemic, restrictions around in-person gatherings, and financial hardships, and these organizations face even greater obstacles. This situation can appear insurmountable and…
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