Getting your e-commerce store off the ground can be difficult. Once you spend the time to plan your online store, build your site, get your products uploaded, line up suppliers, and everything in between, it can feel a little bit like, “Now what?”. Unfortunately, running an online store is nothing…
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In this E-Commerce SEO case study, we will go over the results garnered by a Baltimore shoe store and the strategy that got them there! When Van Dyke & Bacon first came to us looking for SEO and search engine marketing, their organic search presence was low. Despite being an…
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Many subjects in digital marketing can be less than clear for businesses that need digital marketing - SEO, CRO and so forth. Structured data is one of those. TL;DR - Structured data helps search engines understand content better - Google turns them into the Rich Snippets seen under search results.…
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Fun fact: there’s more to owning a business than implementing marketing strategies and hustling a solid brand. If you’ve found that your website is getting slow traffic no matter how many social media posts you’ve sent out and ads you’ve paid for, there might be a logical reason behind it:…
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When you envision a perfect combination, I'd guess that search engine optimization (SEO) and public relations (PR) might not seem like an obvious one. These two disciplines fall under the umbrella of marketing. Yes, they differ in their tactics and many respective practitioners likely feel there is little overlap, but…
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A law firm’s website should not be designed like any other website. There are best practices and strategies that can turn a law website from just another website into a case-generating machine. By empowering your website with the techniques below, you can turn your site into an invaluable asset and…
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