Finding the right SEO agency can be a challenge so a client will want to get the most out of this relationship once it is established, and this article is a "relationship guide" to doing just that. Like any other type of relationship, both parties need to contribute in their…
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Raising awareness around a cause and soliciting donations, be it monetarily or in-kind, in the best of times is a challenge for non-profits. Add into the mix a global pandemic, restrictions around in-person gatherings, and financial hardships, and these organizations face even greater obstacles. This situation can appear insurmountable and…
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Are you doing SEO for your website? Have you tried Google Ads or PPC? You’ve probably been asked the above questions or have even researched them yourself. While both marketing channels can produce results individually, I’ve found that a combination of SEO and PPC can create some serious synergy for…
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Locally-focused platform Nextdoor recently upped the anty with a new feature announcement aimed at helping Nextdoor business page owners. As of mid-June 2020, business profiles would have the ability to create two free posts per month. If you are unfamiliar with this company, it describes itself as a "local hub…
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Different business niches require different approaches to be competitive in the SEO landscape. An e-commerce store will have different needs than a service business. A non-profit will have different needs than a for-profit business. No matter your niche, one area that many businesses overlook is Local SEO. Local SEO is…
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What's Link Building? "Link building" is a term that gets used frequently within the digital marketing and SEO world and might be confusing to non-practitioners. At its simplest, it "is the process of acquiring hyperlinks from other websites to your own," according to industry resource Moz. As my fellow Roller…
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