Awareness Campaign Best Practices for Non-Profits (2021)

December 29, 2020by Andrew Woods

best practices for non-profits

Raising awareness around a cause and soliciting donations, be it monetarily or in-kind, in the best of times is a challenge for non-profits. Add into the mix a global pandemic, restrictions around in-person gatherings, and financial hardships, and these organizations face even greater obstacles. This situation can appear insurmountable and…

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Google Ads

How SEO and PPC Work Together

July 28, 2020by Andrew Woods

Google Search on Mobile

Are you doing SEO for your website? Have you tried Google Ads or PPC? You’ve probably been asked the above questions or have even researched them yourself. While both marketing channels can produce results individually, I’ve found that a combination of SEO and PPC can create some serious synergy for…

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Getting the Most Out of Your Nextdoor Business Page

July 21, 2020by Andrew Woods

nextdoor business page

Locally-focused platform Nextdoor recently upped the anty with a new feature announcement aimed at helping Nextdoor business page owners. As of mid-June 2020, business profiles would have the ability to create two free posts per month. If you are unfamiliar with this company, it describes itself as a "local hub…

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Local SEO: An Overview of Important Factors

June 29, 2020by Andrew Woods

local seo overview

Different business niches require different approaches to be competitive in the SEO landscape. An e-commerce store will have different needs than a service business. A non-profit will have different needs than a for-profit business. No matter your niche, one area that many businesses overlook is Local SEO. Local SEO is…

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Link Building: A Guide for Small Businesses

August 26, 2019by Andrew Woods

Link Building for Small Businesses Duckpin Blog

What's Link Building? "Link building" is a term that gets used frequently within the digital marketing and SEO world and might be confusing to non-practitioners. At its simplest, it "is the process of acquiring hyperlinks from other websites to your own," according to industry resource Moz. As my fellow Roller…

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