We’re living in a digital age where it’s more important to have a well-designed, functional website than ever before. For small businesses and e-commerces alike, it’s essential to have an online presence that speaks volumes about your business. When you first begin to mull over the idea of overhauling your current website, you might consider hiring a web design agency or building a DIY website. While making a DIY website with a pre-designed template might seem like an easy option, it can actually be more beneficial to work with a web design agency to get the results your company is looking for. A web design agency can provide your business with market insight on best web practices, consult with your company to build your unique brand identity, ensure optimal user experience, implement accessibility tools, and apply better SEO in comparison to a DIY website provider.
A Web Design Agency Can Implement Numerous Features
On a worldwide scale, approximately 2.14 billion consumers are expected to purchase their goods and services online this year. With so many consumers switching to the digital realm for their transactions, it’s vital to have a great website to handle your target audience’s needs. If you choose to build your website through a DIY platform, you may potentially risk losing access to essential features that could propel your business forward. By working with a web design agency, you can select from numerous features that can increase your consumer experience and ensure your website is easily accessed. More often than not, a web design agency has access to features that that aren’t typically available when building a DIY website. Another great perk of working with a web design agency? You can gain insider insight about helpful tools and practices to assist with your company’s growth.
Stand Out From the Crowd With a Unique Brand Identity
By hiring an agency, your company can stand out from the crowd with a unique brand identity through your website design. Since a web design agency can professionally customize every aspect of your website from appearance to functionality, the sky’s the limit when building your new brand identity. This is especially important for highly competitive industries and markets that are overly saturated with competitors offering similar goods.
According to Fast Company, in a comprehensive study of over 10,000 websites, differences in website layouts decreased by 30% between 2010 and 2016. This means that websites are looking increasingly similar to one another, making it difficult for companies to distinguish themselves from their competitors. If your business doesn’t have a unique brand identity that sets itself apart from your competitors, you’re likely going to have a difficult time selling your services or goods to consumers. This can potentially lead to lost revenue for your company.
Avoid Common Website Issues By Working With a Web Design Agency
While building a DIY website can be tempting if you’re looking for a cheap way to get your website up and running, it’s more likely to face issues than a website built by a professional agency. Some common issues that a DIY website platform may face include a lack of website extensibility, limited customization, defunct SEO, pre-built templates that look too similar to competitors, and lack of input from a web developer who can professionally design your website. When you work with an agency, you’ll have access to web developers and designers that can customize your brand experience to get the results you’re looking for.
Duckpin is Your Full-Service Digital Marketing and Advertising Agency for Web Design Services
If you’re looking to build your brand with web design services, Duckpin is your full-service digital marketing and advertising agency with an in-house team of web developers, designers, and marketers. We can build every aspect of your brand from the ground up with our customized approach. We’re located in the heart of Towson, MD, but work with clients on a national scale. Get in touch with us today!