In a recent report released by HubSpot, which analyzed data and trends gathered from over 1,500 marketers on a global scale, "social media is the number one way that companies are approaching marketing." With so many social media platforms to choose from, including TikTok, LinkedIn, Facebook, Instagram, and more, companies…
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Whether you're a seasoned lawyer or a newly-established law firm, a winning digital marketing strategy can generate leads for your firm and increase awareness of your practice. In today's highly digital landscape filled with competing law firms, solely securing leads through word-of-mouth and referrals isn't enough. The reason why? Your…
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Fun fact: there’s more to owning a business than implementing marketing strategies and hustling a solid brand. If you’ve found that your website is getting slow traffic no matter how many social media posts you’ve sent out and ads you’ve paid for, there might be a logical reason behind it:…
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In this entry of The Approach, we are speaking with Andrew Woods, Founder, and CEO of Duckpin. We discuss the benefits of hiring an agency instead of an individual. Andrew Woods discusses how cheaper isn’t always better and the value of teamwork. If you are a business owner and would…
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With Father's Day approaching, we spoke with the Dad-Rollers of Duckpin for a special edition of The Approach. We also asked them some additional questions that informed the infographic below. Happy Father’s Day to all - from all of us here at Duckpin.
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When you envision a perfect combination, I'd guess that search engine optimization (SEO) and public relations (PR) might not seem like an obvious one. These two disciplines fall under the umbrella of marketing. Yes, they differ in their tactics and many respective practitioners likely feel there is little overlap, but…
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