While it’s always important to partner with an advertising agency that can carefully curate your brand’s image and voice, you’ll also want to understand what goes into building successful Facebook ad campaigns. In doing so, you can utilize Facebook’s advertising platform to maximize your marketing efforts.
If you’ve ever found yourself wishing for a magic tool that provides you with a solid understanding of your ideal customers and what they’re clicking on, Facebook Ads can get to the bottom of your questions. Whenever you run an ad campaign through Facebook Ads, you gain access to charts with the demographics of your target audience, what they’re clicking on, how well the ad performs, and many more features that are difficult to obtain through other advertising methods.
When you think outside of the billboard, it pays off.
When setting up an advertising campaign, you can set unique ad scopes that allow you to target your audience. These include broad targeting tools (gender, age, and location), custom and lookalike target audiences, and expansion options to reach your brand’s objectives. With Facebook Ads, you can find your target audience at the right place and time when they’re ready to make a purchase or interact with your brand.
So, how do you build a successful Facebook Ads campaign, anyways? With over 2.91 billion monthly active users on Facebook, there’s a good chance that you’ve already set up a Facebook account with a Business page, and you’re ready to get the ball rolling.
Define Your Marketing Objectives
Before you even begin to create a new Facebook Ads campaign, you’ll want to define your marketing objectives. For example, are you making an advertising campaign to increase awareness of your brand? Are you looking to introduce a specific service your company is selling to a set audience? Do you want to capture an audience that’s interested in your competitors’ products? By defining your marketing objectives, whatever they may be, you’ll have a crystal clear idea of what desired outcome you’re hoping to achieve through your Facebook Ads campaign.
Select Your Facebook Ad Format
After defining your marketing objectives, it’s time to select your ads format for your campaign. Whether you’ve got the budget for numerous advertising campaigns that feature versatile Facebook ads or you’re sticking to a tried & true format for your brand, you should think of your Facebook Ad format as your customized way to tell your brand story or to showcase your favorite products from a new collection. Since each Facebook ad can incorporate various elements like images, text, video, and even playable characteristics, there’s a lot that you can do here!
Some of our favorite ad formats include, but are not limited to:
Image Ads
Image ads are simple but not to be underestimated. They’re a popular choice used by both beginner and experienced advertisers alike. Image ads on Facebook typically feature your choice in imagery, a headline, description, and call-to-action clickable button.
Carousel Ads
Carousel ads typically feature a rotating carousel of either imagery or videos. You can select up to 10 images. Some advertisers use carousel ads to display multiple product imagery, create a panoramic image, and link individual pages.
Stories Ads
Do you know those little stories that appear at the top of Facebook Messenger? You can set your Facebook advertisement to appear as a story! These ads are customizable and immersive with a mobile-first approach.
Video Ads
Video ads are a great way to share your brand’s story with videography, whether it’s short videos you can watch on the go or longer, in-depth videos to be watched in the comfort of one’s home. Video ads typically consist of a headline, body text, and link description to accompany the video.
Augmented Reality Ads
The newest type of ad to hit the scene? Augmented reality-style ads. These are video ads that incorporate augmented reality camera effects to increase interactivity with your products on Facebook.
Messenger Ads
Messenger ads directly message consumers to help inspire them to make their next purchase. In most circumstances, this consumer has already purchased with your company, and the message serves as a follow-up to complete their next transaction.
So, what will your brand choose? There’s a lot to consider when selecting your ad format. For instance, while businesses more commonly use image ads, some sources state that video ads receive up to 10-30% more views and can easily be shared in news feeds. This can result in more organic views of your advertisements when you opt for video ads. When deciding which type of ad fits your brand, you’ll want to consider your target audience and how you’d like to connect with them. Will your ad draw their attention by being different from anything they’ve ever seen before, or will it be just another advertisement?
Launch Your Facebook Ads Campaign
We encourage you to reach out to us for any brand identity services, logo design, copywriting, graphic design, and creative direction that you may need before launching your Facebook Ads campaign. When you’re ready to launch, you’ll want to make sure you’re partnering with a solid advertising agency with a Paid Media Manager on board who can keep track of your ads and their performance. When you’ve got an agency on your side, we can manage, monitor, and refine your ads for their optimal performance. Then, once your ads have launched, be prepared to get some buzz!