Javazen Packaging Redesign

From child’s pose to logos

The Frame

Javazen was already the latest buzz on campus at University of Maryland, College Park but the co-founders had their eyes set on the retail and e-commerce marketplace. Our goal was to visually communicate the zen-like, mood-enhancing effect of Javazen’s three core products: Boost, Balance and Relax. Each flavor got its own personality and color story to match the product’s respective energies. The final designs incorporate philosophies of Zen Buddhism, with the color story inspired by natural elements.

The Strike

Our work has helped Javazen secure accounts with large grocers, as well as specialty boutique markets. The product is also a standout at food shows, farmer’s markets and social events. The company has been featured in The Washington Post, on ABC, CNBC and was the grand prize winner of the 2016 Cupid’s Cup Entrepreneurship Competition.

Project Services

  • Digital Product Renderings
  • Packaging Design
  • Print Production

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